Private Label · Made in Brazil · Since 1960 Marca Privada · Hecho en Brasil · Desde 1960 العلامة الخاصة · صُنع في البرازيل · منذ 1960

You Have the Brand. We Have the Factory. Usted Tiene la Marca. Nosotros Tenemos la Fábrica. أنت تملك العلامة التجارية. ونحن نملك المصنع.

Consistent quality and the capacity to scale — the two things a U.S. food launch needs and rarely finds together. Coelho Foods puts both behind your brand. Calidad consistente y capacidad para escalar — las dos cosas que un lanzamiento en EE.UU. necesita y raramente encuentra juntas. Coelho Foods pone ambas detrás de su marca. جودة ثابتة وقدرة على التوسع — ما يحتاجه إطلاق غذائي في الولايات المتحدة ونادراً ما يجتمعان. تضع كويلهو فودز كليهما خلف علامتك التجارية.

FDA Compliant Cumple con FDA متوافق مع FDA English-Speaking Team Equipo Bilingüe فريق ناطق بالإنجليزية Flexible Minimums Mínimos Flexibles حدود دنيا مرنة
60+
Years of Excellence Años de Excelencia سنة من التميّز
1.5M
Brazilians in the U.S. Brasileños en EE.UU. برازيلي في أمريكا
100%
FDA Compliant Cumple FDA متوافق مع FDA
The Opportunity الفرصة La Oportunidad

The U.S. Cookie Aisle Has Oreo and Nabisco. But Nothing Brazilian. Yet.

ممرّ البسكويت الأمريكي يضم أوريو ونابيسكو. لكن لا شيء برازيلياً. حتى الآن.

El Pasillo de Galletas en EE.UU. Tiene Oreo y Nabisco. Pero Nada Brasileño. Todavía.

Whoever gets there first — quality product, authentic identity — builds a position that's nearly impossible to replicate later.

من يصل أولاً بمنتج عالي الجودة وهوية أصيلة يبني موقعاً يكاد يستحيل تكراره لاحقاً.

Quien llegue primero — producto de calidad, identidad auténtica — construye una posición casi imposible de replicar después.

On the shelf today

The international cookie segment is dominated by

Mexican Asian European
The Math
$30B+
U.S. cookie & cracker market per year
0
Brazilian brands with proportional shelf presence
1.5M
Brazilians in the U.S. — a built-in audience
Industry data · 2024–2025
What's missing

One of the world's richest food cultures — still with no proportional presence on U.S. shelves.

!
A gap for the consumer who's looking — and an opening for whoever shows up first.
The Two Audiences

Classic Brazilian staples carry emotional weight for the 1.5M-strong Brazilian community that no American product can replicate — and for the U.S. consumer chasing something different, they offer genuine authenticity and a flavor unlike anything already on the shelf.

With Coelho Foods as your manufacturer, you bring these products to market under your brand — and own a category that still has no leader in the U.S.
Claim this category first احصل على هذه الفئة أولاً Reclame esta categoría primero
First-mover advantage · Non-binding conversation ميزة السبق · محادثة دون التزام Ventaja del primer movimiento · Conversación sin compromiso
The Portfolio

From Classic Cookies to Modern Snacks — A Line That Fits Any Brand Strategy.

Refined over decades of market performance, ready to launch under your identity in the U.S.

From Our Factory · Yours to Brand

Every product below ships in your packaging, with your story.

i. Sweet Cookies Heritage

The Heart of Brazilian Baking

Recipes refined over decades, validated by generations.

A flavor profile genuinely distinct from anything on the conventional shelf — what the ethnic and curious mainstream shopper are looking for.

Maria Crackers Rosquinhas de Coco Coconut Filled
ii. Savory Crackers High Repeat

Daily Staples With High Repeat

Products that make the shopping list — and stay there.

Cream crackers, social crackers, and savory varieties. Ideal for the international or ethnic aisle at large retail chains.

Cream Crackers Crackers Sociais Whole Grain
iii. Corn Snacks Growth Category

The Fastest-Growing Snack Category

Impulse-driven snacks with Brazilian flavor DNA.

Perfect for checkout lanes, endcaps, and impulse strategies. Strong margins, natural fit with U.S. globally-inspired flavor trends.

Salgadinhos de Milho Cheese Corn Sweet Crisps
iv. Pasta Portfolio Extension

Universal and Indispensable

One of the most accessible aisles in U.S. retail.

A Brazilian-origin pasta at proven quality extends your portfolio beyond snacks and cookies — same buyer, same shelf.

Spaghetti Penne Macarrao
Built for U.S. Retail

Packaging Fully Customized for the U.S. Market

Bilingual (PT/EN), FDA-compliant nutrition facts, layout aligned to your positioning, and oz/lb adaptations. You provide the design — we execute it.

FDA Nutrition Bilingual EN/PT oz / lb Units Your Identity
Discuss your product line
Mix & match across all 4 categories
Product Categories Categorías de Productos فئات المنتجات

Three Categories. One Line Ready for Your Brand. Tres Categorías. Una Línea Lista para Su Marca. ثلاث فئات. خط واحد جاهز لعلامتك.

From classic Brazilian recipes to modern formats — every category is private-label ready for the U.S. market. Desde recetas brasileñas clásicas hasta formatos modernos — cada categoría está lista para marca privada en EE.UU. من الوصفات الكلاسيكية إلى التنسيقات الحديثة — كل فئة جاهزة للعلامة الخاصة للسوق الأمريكي.

i.
Sweet & Savory Dulce y Salado حلو ومالح

Biscuits & Crackers Galletas y Crackers البسكويت والمقرمشات

The heart of Brazilian baking — from buttery Maria crackers to filled cookies and cream crackers. El corazón de la panadería brasileña — desde mantecadas Maria hasta galletas rellenas y cream crackers. قلب المخبوزات البرازيلية — من بسكويت ماريا الزبدي إلى البسكويت المحشو وكريم كراكرز.

Maria Cream Crackers Rosquinhas
ii.
Modern Format Formato Moderno تنسيق حديث

Salty Snacks Snacks Salados الوجبات المالحة

Corn-based snacks engineered for high-velocity retail and impulse-purchase channels. Snacks a base de maíz diseñados para retail de alta rotación y compra por impulso. وجبات من الذرة مصممة للبيع السريع وقنوات الشراء العفوي.

Salgadinhos de Milho Sallitos Divertitos
iii.
Pantry Staple Despensa Esencial منتج أساسي

Pastas & Noodles Pastas y Fideos المعكرونة والشعرية

Quality pasta for everyday consumption — a category that drives basket size and weekly repeat. Pasta de calidad para el consumo diario — una categoría que impulsa la canasta y la recompra semanal. معكرونة عالية الجودة للاستهلاك اليومي — فئة تزيد حجم السلة وإعادة الشراء الأسبوعي.

Massas Espaguete Penne

All three categories under one roof · FDA-ready packaging · English-speaking team Las tres categorías bajo un mismo techo · Empaque listo para FDA · Equipo bilingüe جميع الفئات تحت سقف واحد · تغليف متوافق مع FDA · فريق ناطق بالإنجليزية

Industrial Credibility

60 Years in Production Is the Guarantee Your Product Arrives Identical in the Tenth Container.

Consistency, traceability, and scalability — the three things the U.S. market demands from any serious supplier. Coelho Foods delivers all three.

Years of Manufacturing
60 +

From a wood-fired oven in 1960 to a modern export plant — same family, same standards.

1960 Founded in Sobral, Ceara
1985 Regional distribution NE Brazil
2005 Plants in Massape & Caucaia
2024 Export-ready, FDA-compliant
i.

The Consistency U.S. Retail Demands

A product that varies batch to batch doesn't survive on the planogram. Our QC guarantees uniform flavor, texture, color, and weight across every run.

ii. I

Documentation Ready for the U.S.

FDA registration, certificates of origin, English ingredient lists, and full labeling compliance — without stalling your import.

iii. II

Scalable Capacity Without Bottlenecks

Your brand takes off? The factory scales with you — more volume as you grow, without compromising lead times or quality.

iv. III

English-Speaking Support

Our export team works in English. No middleman, no three-day wait, no friction when it's time to adjust an order.

v. IV

Flexible Minimums to Test First

Launching in a foreign market calls for measured risk. Order volumes that let you validate fit before committing larger capital. Test, learn, scale.

100%
FDA-compliant documentation
Ready for import day one
2
Production plants in Ceara
Massape & Caucaia
EN·PT
Bilingual export team
Direct, no intermediary
3rd
Generation family-run
Since 1960
Get our compliance documentation
FDA · Certificates of origin · Ingredient sheets in English
The Authenticity Premium

In the U.S. Market, "Made in Brazil Since 1960" Is Worth as Much as Any Certification.

The American consumer doesn't just buy a product. They buy a story, an origin, and a purpose.

"

Today's consumer — especially millennials and Gen Z — reads labels, researches origins, and pays a premium for a product with a real story behind it.

The Millennial & Gen Z Shift
1960
Where It Started

A Family. A Wood-Fired Oven.

Founded in 1960 by Jose Helio Coelho de Arruda in the interior of Ceara — a wood-fired oven and handmade recipes refined across generations.

1985–2005
Growing Without Compromise

Scale, Not Shortcuts.

From a single bakery to regional distribution, then a modern plant — without ever losing authentic flavor, texture, and non-negotiable quality.

Today
Same Hands, Larger Stage

A 3rd-Generation Maker

HQ in Massape, distribution from Caucaia. Producing for domestic and international markets with the same values from the beginning.

6
Decades on the shelf
The brand already lives in the aisle — in Brazil. Six decades of consumer trust at home is recognition you don't have to build from scratch. That equity travels with your private label onto U.S. shelves.
What This Means for Your Brand

Your brand on a Coelho Foods product is backed by decades of genuine Brazilian authenticity.

And authenticity, in today's U.S. food market, is a shelf-level differentiator — the kind that justifies premium pricing and earns repeat purchases.

Stamp of Origin
Made in Brazil
Since 1960 · Ceara
Put authenticity on your label
Story-led packaging design support included
The Final Step

The U.S. Market Still Has No Leader in Brazilian Cookies and Snacks. Your Brand Could Be It.

The window is open. The consumer is ready. The factory is built. What's missing is the partner with the vision — and the clarity to act before the moment passes.

The Window
Is open — for now.
The Consumer
Is ready — data confirms it.
The Factory
Is built — for exactly this.
Wholesale & Distribution

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